The brand new subdivision of Emerson Heights, just west of Irvington, advertised in many local newspapers in 1910, including the Indiana Catholic. The ad boasted of "no taxes until 1912" and macadam streets. Developers placed esplanades down several of the avenues and built beautiful Arts and Crafts bungalows and American Four Squares next to some Dutch Colonial dwellings. Clearly catering to the growing middle-class Roman Catholic population on the east side, the ad spoke of Our Lady of Lourdes Church located in nearby Irvington. Residents who dwell in the area today will notice that the illustrator seems to have made a few mistakes with regards to street names. You will also note, that if the map is accurate, then only a few homes had been constructed by the summer of 1910. The current neighborhood association has an incredible gallery of historic and contemporary images. Be sure to click on the link and then under the "Gallery" section select the "Development Book-Historic Photos" tab.